---
title: Tags vs. Hierarchy
slug: tags-vs-hierarchy
docTags: 
createdAt: 2025-03-04T00:44:14.317Z
---

Tags and hierarchy are segmentation tools that determine who sees what and where content appears in your app. These work together as shown in the diagram below.

![](https://api.archbee.com/api/optimize/aL1TvWcESMCDQPkBf0hc--wTW-k3mJ3q_fOjpZ1jy1H-20250304-004855.png)

Here's a breakdown:

|                     | **Assignment**                                                                    | **Determines**               |
| ------------------- | --------------------------------------------------------------------------------- | ---------------------------- |
| **User tags**       | User tags are assigned to individual users and then content.                      | What content can a user see? |
| **Display tags**    | Display tags are assigned to sections in the layout and then content.             | Where does content appear?   |
| **Hierarchy ** | Users are assigned to groups (or teams) and each group may have its own layout.\* | What layout does a user see? |

\*Learn more at [Multiple layouts](docId\:TJbYwWEeUVeMuzcq4WFty).

Like tags, a hierarchical structure lets you assign content to multiple users, but with the added ability to control which layout a user sees.

:::hint{type="success"}
**How do I use display tags?**

When you enable **Include content** in a section, you can create or select display tags. See [Add blocks to your layout](docId\:mGpkvk1z3wPXsu-wSl3sk) for details.
:::